Our Trainers

Certified Personal Trainers in Buffalo

All Coaches Are Nationally Certified in personal training and in the “F1” method

Fierce 2.0 Personal Trainer


Giovanni built Fierce 2.0 on the principle that an inspired, fulfilled life is within reach for every one of us when we make our own health and vitality a priority. The architect of the scientifically-backed “F1 Method,” Giovanni utilizes his 20 years of experience, along with prestigious honors and certifications from the National Academy of Sports Medicine, IAPC (Body Building and Contest Preparation), NSCA CPT, TRX, Kickboxing Fitness Institute, and Elite Coaching Systems to construct unique training regimens and progressions that ensure results for every client. With a focus on injury prevention, corrective exercise, fat loss, lean muscle gain, and solid nutrition principals, he tailors goals and programs to fit for everyone from beginners to professional athletes. Gio embodies the fierce life, and as the founder of Fierce 2.0, he has dedicated his life to the health and wellness of his clients. His attention to detail and genuine passion will have you waking each day with purpose and drive, prepared—mentally and physically–to take on the next unique challenge.

A personal note from Gio:

“My ultimate goal is to use my passion, ongoing education and training abilities to improve each of my clients’ lives. I am positively dedicated and committed to helping you change your life – not just your body.”


With 16 years with the U.S. Air Force and the Security Police of the Air National Guard, Richard has a tremendous appreciation for the discipline and hard work it takes to live a healthy, active life. Upon leaving the service, he met Fierce’s founder, Giovanni, and it was then that his passion for helping others live their healthiest lives truly grew. While studying Tae Kwon Do, Karate, and working with Gio to learn the F1 Method, he worked for 5 years as a Brass Caster in the Steel Industry. He is an inspiration to the Fierce family and is our resident expert in what it takes to prioritize your own health – no matter your schedule or environment.

A Certified Personal Trainer with the National Academy of Sports Medicine, International Sports Sciences Association, and TRX training, Rich has made it his mission to share his passion for fitness and healthy living with each of his clients. An avid fisher, hunter, and outdoors man, he will show you what it takes to help you move your best and live your healthiest, best life.

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